Blog

FOR IMMEDIATE RELEASE
October 19, 2024
Contact: Robert Apodaca
Director of Client Services, Brandcreative LLC
Email: [email protected]

Mod in Japan’s #MIJTaco and Wheelers Motorsport Tacoma Make Their Mark at Formula Drift Irwindale Finals

Irwindale, California – October 19, 2024 – This past weekend, the Formula Drift Irwindale Finals drew over 22,000 motorsport fans to the iconic "House of Drift." Among the event's many attractions, Mod in Japan’s #MIJTaco and Wheelers Motorsport Tacoma caught the attention of those who appreciate thoughtful vehicle builds and practical upgrades.

The #MIJTaco has a history of appearances at prestigious automotive events, having been featured at the Rhino Rack booth at SEMA 2022 and the DTE Systems booth in 2023. The build reflects Mod in Japan's commitment to purposeful overlanding,

FOR IMMEDIATE RELEASE
September 29, 2024
Contact: Robert Apodaca
Director of Client Services, Brandcreative LLC
Email: [email protected]

Trail Hero 2024: Josh White Showcases ScatPackJKU and Leads Off-Road Trails as an Expert Guide

Trail Hero 2024, held in the iconic Sand Hollow State Park in Hurricane, Utah, welcomed over 124,000 off-road enthusiasts and industry experts. The annual event is recognized as a premier gathering for seasoned off-roaders, builders, and newcomers alike. Among the standout participants this year was Josh White, a recognized figure in the off-roading community, with his highly customized 2006 Jeep JK, known as the ScatPackJKU. Featuring a powerful SRT8 392 Hemi engine and an arsenal of modifications, the ScatPackJKU attracted widespread attention at the event. Additionally, Josh

Introducing the NOVEL × ENDLESS Brake Rotors for Lexus RC F and GS F

We are thrilled to announce our collaboration with ENDLESS to bring high-performance 2-piece and 3-piece brake rotors for the Lexus RC F and GS F. These carbon-infused steel rotors are engineered for superior heat resistance and durability under high loads. Featuring NOVEL's custom engraving on the bell housing, these rotors provide enhanced cooling and reduced weight, significantly improving handling and overall performance. Additionally, NOVEL-branded brake lines are also available.

Benefits of 2-Piece and 3-Piece Brake Rotors

The 2-piece and 3-piece brake rotors deliver significant advantages, including reduced unsprung weight, which enhances handling and responsiveness. These rotors also improve heat dissipation, reducing the risk of brake fade during aggressive driving. Their modular design allows for easy replacement of the rotor rings without needing to replace the

Unleashing Power: The Novel Racing GEN 3 Exhaust Manifold for Lexus ISF, RCF, GSF, and IS500 | #MIJTech

Lexus enthusiasts looking to unlock the true potential of their performance sedans will want to explore the Novel Racing GEN 3 Exhaust Manifold, designed for the Lexus ISF, RCF, GSF, and IS500. In the latest #MIJTech video, we dive into the technical innovations and power gains provided by this precision-engineered manifold upgrade. Watch the full breakdown here.

Why the GEN 3 Exhaust Manifold?

Novel Racing, known for its expertise in tuning high-performance Lexus vehicles, continues to push boundaries with the GEN 3 Exhaust Manifold. This manifold

Embark on an exhilarating journey through the world of motorsports as we shine the spotlight on two remarkable talents: Maaya Orido and Hana Burton. In this MIJ Driver Feature, we take you behind the scenes of their thrilling exploits at the Super Lap Battle Finals by Global Time Attack, held at Buttonwillow Raceway, California. 

Enter Maaya Orido, a rising star hailing from Japan, with three years of racing experience under her belt. Currently competing in the Kyojo Cup, a prestigious female-only driving series, Maaya makes her Buttonwillow debut, eager to leave her mark on the iconic raceway. As she takes the wheel of the APEXi GR86, courtesy of APEXi, Maaya shares

Step into the heart of high-performance racing as we delve into the exhilarating world of Global Time Attack at Buttonwillow Raceway, California. In this MIJ Driver Feature, we spotlight David Yansens, sponsored by NOVEL Racing, as he unveils his awe-inspiring Lexus RC F. Equipped with a complete NOVEL front-end conversion and carbon fiber aerodynamic components, David's machine stands as a testament to automotive excellence and precision engineering. 

David's journey with his 2015 Lexus RC F began in early 2019, marked by a vision to push the boundaries of performance and innovation. At the Super Lap Battle finals by Global Time Attack, David showcases the pinnacle of his efforts, demonstrating

Embark on a journey of automotive excellence as we uncover the story behind David Yansens and his awe-inspiring SEMA 2023 Lexus RC F build.

In this exclusive MIJ Driver Feature, we invite you to witness the culmination of passion, skill, and innovation as David, alongside Mod in Japan, NOVEL Racing, and Yokohama Wheels, brings a vision to life on the grand stage of SEMA. 

David's journey with his 2015 Lexus RC F began in its stock form back in January 2019, but it was his relentless pursuit of performance and precision that

Looking to add some pep to your Tacoma's step?

Join us as we dive into the world of the DTE Systems PedalBox, a revolutionary throttle tuning system designed to enhance driving dynamics and responsiveness. 

In our episode of MIJ Tech, we explore the transformative power of the PedalBox, installed on our Mod in Japan 2022 Toyota Tacoma TRD Off-Road, lovingly referred to as the MIJTACO. Before we delve into the details, let's address why the PedalBox might just be the best bang for your buck modification you can make to any vehicle. 

Looking to take your vehicle's performance and style to the next level?

Join us as we dive into the world of Yokohama Wheel Advan Racing RSIII wheels, installed on our 2023 Project MIJ Civic for the 2023 SEMA Show. 

Crafted with precision Japanese engineering, the Yokohama Wheel Advan Racing RSIII wheels are more than just a stylish addition to your vehicle—they're a testament to performance and durability. With a size of 18x8.5 and a +38 offset, these wheels boast forged strength and ultra-lightweight construction, making them ideal for enthusiasts seeking enhanced agility without

Looking to illuminate your off-road excursions with superior lighting?

Join us as we delve into the world of Project X Offroad lights, featuring an impressive lighting setup on our 2022 Toyota Tacoma TRD Offroad 4x4, the #MIJTACO. 

Project X Offroad is renowned for its innovative approach to developing high-powered off-road lights, catering specifically to new enthusiasts entering the off-road and overlanding scene. Their lights offer not only robust brightness and durability but also seamless integration into a comprehensive ecosystem of products and smart devices.