Mod in Japan’s #MIJTaco and Wheelers Motorsport Tacoma Make Their Mark at Formula Drift Irwindale Finals

FOR IMMEDIATE RELEASE
October 19, 2024
Contact: Robert Apodaca
Director of Client Services, Brandcreative LLC
Email: [email protected]

Mod in Japan’s #MIJTaco and Wheelers Motorsport Tacoma Make Their Mark at Formula Drift Irwindale Finals

Irwindale, California – October 19, 2024 – This past weekend, the Formula Drift Irwindale Finals drew over 22,000 motorsport fans to the iconic "House of Drift." Among the event's many attractions, Mod in Japan’s #MIJTaco and Wheelers Motorsport Tacoma caught the attention of those who appreciate thoughtful vehicle builds and practical upgrades.

The #MIJTaco has a history of appearances at prestigious automotive events, having been featured at the Rhino Rack booth at SEMA 2022 and the DTE Systems booth in 2023. The build reflects Mod in Japan's commitment to purposeful overlanding, with a carefully curated selection of performance modifications and accessories that emphasize reliability and real-world functionality. Nearby, Wheelers Motorsport showcased their Tacoma, designed for balanced performance and rugged durability. Last year, their #Chinitoyota was a highlight at the Paramount Automotive booth at SEMA 2023, further cementing the brand's reputation for quality craftsmanship and practical vehicle enhancements.

The car show, hosted by PASMAG (Performance Auto & Sound Magazine), offered a range of automotive displays that catered to different preferences within the custom car community. The atmosphere encouraged interaction between builders and fans, allowing visitors to explore the details behind each vehicle and learn more about the brands involved.

While the Irwindale Finals attracted a significant crowd, Formula Drift's broad media reach ensured that the event's impact extended far beyond the venue. With coverage on platforms like YouTube, Facebook, and CBS Sports, as well as widespread social media activity, the builds received exposure to a global audience. For Mod in Japan and Wheelers Motorsport, participating in an event with this level of recognition provided an opportunity to share their work with a broader community and connect with like-minded enthusiasts.

For more information about Mod in Japan’s #MIJTaco or Wheelers Motorsport, visit modinjapan.com or reach out to the media contact below.

Media Contact:
Robert Apodaca
Director of Client Services
[email protected]

About Mod in Japan
Mod in Japan specializes in high-quality performance parts for off-road enthusiasts and motorsport participants. The company values a careful approach to product selection and vehicle modifications, aiming to meet the needs of those who seek well-designed solutions that stand up to real-world demands.

About Wheelers Motorsport
Wheelers Motorsport focuses on custom performance solutions that prioritize practical, durable upgrades. Known for their commitment to quality and attention to detail, Wheelers Motorsport offers products that serve the everyday requirements of racers and off-road enthusiasts, with a dedication to creating vehicles that perform in real-world conditions.

About Formula Drift
Formula Drift, commonly known as Formula D, is North America's premier professional drifting championship series, established in 2004. The sport features skilled drivers competing in high-powered, modified vehicles as they navigate complex courses with precision, executing controlled drifts at high speeds. Formula Drift has grown in popularity due to its unique blend of motorsport and entertainment, drawing over 100,000 fans annually to live events across the U.S. and reaching millions more through online platforms. The series boasts more than 10 million social media followers and garners over 40 million views on its digital broadcasts, with live streaming on YouTube, Facebook, and TV coverage through networks like CBS Sports, making it a global phenomenon that celebrates competitive drifting and vibrant automotive culture.

About PASMAG
PASMAG, short for Performance Auto & Sound Magazine, is a leading publication dedicated to the automotive lifestyle, covering the latest trends in performance tuning, car audio, and custom vehicle builds. Founded in 1999, PASMAG has become a trusted source for enthusiasts seeking in-depth features on modified cars, industry news, and product reviews. The magazine goes beyond print, engaging a broad audience through digital content, social media, and events such as car shows and motorsport gatherings. With a focus on quality and innovation, PASMAG showcases the creativity and craftsmanship within the automotive community, appealing to gearheads and casual car fans alike.

Partslist and Sponsors of the Mod in Japan #MIJTaco

Partslist and Sponsors of the Wheelers Motorsport #CHINITOYOTA