Monthly Archives: September 2024

FOR IMMEDIATE RELEASE
September 29, 2024
Contact: Robert Apodaca
Director of Client Services, Brandcreative LLC
Email: [email protected]

Trail Hero 2024: Josh White Showcases ScatPackJKU and Leads Off-Road Trails as an Expert Guide

Trail Hero 2024, held in the iconic Sand Hollow State Park in Hurricane, Utah, welcomed over 124,000 off-road enthusiasts and industry experts. The annual event is recognized as a premier gathering for seasoned off-roaders, builders, and newcomers alike. Among the standout participants this year was Josh White, a recognized figure in the off-roading community, with his highly customized 2006 Jeep JK, known as the ScatPackJKU. Featuring a powerful SRT8 392 Hemi engine and an arsenal of modifications, the ScatPackJKU attracted widespread attention at the event. Additionally, Josh

Unleashing Power: The Novel Racing GEN 3 Exhaust Manifold for Lexus ISF, RCF, GSF, and IS500 | #MIJTech

Lexus enthusiasts looking to unlock the true potential of their performance sedans will want to explore the Novel Racing GEN 3 Exhaust Manifold, designed for the Lexus ISF, RCF, GSF, and IS500. In the latest #MIJTech video, we dive into the technical innovations and power gains provided by this precision-engineered manifold upgrade. Watch the full breakdown here.

Why the GEN 3 Exhaust Manifold?

Novel Racing, known for its expertise in tuning high-performance Lexus vehicles, continues to push boundaries with the GEN 3 Exhaust Manifold. This manifold

Introducing the NOVEL × ENDLESS Brake Rotors for Lexus RC F and GS F

We are thrilled to announce our collaboration with ENDLESS to bring high-performance 2-piece and 3-piece brake rotors for the Lexus RC F and GS F. These carbon-infused steel rotors are engineered for superior heat resistance and durability under high loads. Featuring NOVEL's custom engraving on the bell housing, these rotors provide enhanced cooling and reduced weight, significantly improving handling and overall performance. Additionally, NOVEL-branded brake lines are also available.

Benefits of 2-Piece and 3-Piece Brake Rotors

The 2-piece and 3-piece brake rotors deliver significant advantages, including reduced unsprung weight, which enhances handling and responsiveness. These rotors also improve heat dissipation, reducing the risk of brake fade during aggressive driving. Their modular design allows for easy replacement of the rotor rings without needing to replace the