Blog

FOR IMMEDIATE RELEASE
October 19, 2024
Contact: Robert Apodaca
Director of Client Services, Brandcreative LLC
Email: [email protected]

Mod in Japan’s #MIJTaco and Wheelers Motorsport Tacoma Make Their Mark at Formula Drift Irwindale Finals

Irwindale, California – October 19, 2024 – This past weekend, the Formula Drift Irwindale Finals drew over 22,000 motorsport fans to the iconic "House of Drift." Among the event's many attractions, Mod in Japan’s #MIJTaco and Wheelers Motorsport Tacoma caught the attention of those who appreciate thoughtful vehicle builds and practical upgrades.

The #MIJTaco has a history of appearances at prestigious automotive events, having been featured at the Rhino Rack booth at SEMA 2022 and the DTE Systems booth in 2023. The build reflects Mod in Japan's commitment to purposeful overlanding, with a carefully curated selection of performance modifications and accessories that emphasize reliability and real-world functionality. Nearby, Wheelers Motorsport

FOR IMMEDIATE RELEASE
September 29, 2024
Contact: Robert Apodaca
Director of Client Services, Brandcreative LLC
Email: [email protected]

Trail Hero 2024: Josh White Showcases ScatPackJKU and Leads Off-Road Trails as an Expert Guide

Trail Hero 2024, held in the iconic Sand Hollow State Park in Hurricane, Utah, welcomed over 124,000 off-road enthusiasts and industry experts. The annual event is recognized as a premier gathering for seasoned off-roaders, builders, and newcomers alike. Among the standout participants this year was Josh White, a recognized figure in the off-roading community, with his highly customized 2006 Jeep JK, known as the ScatPackJKU. Featuring a powerful SRT8 392 Hemi engine and an arsenal of modifications, the ScatPackJKU attracted widespread attention at the event. Additionally, Josh served as a trail guide throughout the week, sharing his expertise and ensuring a safe, exhilarating experience for participants on Sand Hollow’s challenging terrains.

ScatPackJKU:

Introducing the NOVEL × ENDLESS Brake Rotors for Lexus RC F and GS F

We are thrilled to announce our collaboration with ENDLESS to bring high-performance 2-piece and 3-piece brake rotors for the Lexus RC F and GS F. These carbon-infused steel rotors are engineered for superior heat resistance and durability under high loads. Featuring NOVEL's custom engraving on the bell housing, these rotors provide enhanced cooling and reduced weight, significantly improving handling and overall performance. Additionally, NOVEL-branded brake lines are also available.

Benefits of 2-Piece and 3-Piece Brake Rotors

The 2-piece and 3-piece brake rotors deliver significant advantages, including reduced unsprung weight, which enhances handling and responsiveness. These rotors also improve heat dissipation, reducing the risk of brake fade during aggressive driving. Their modular design allows for easy replacement of the rotor rings without needing to replace the entire rotor, offering long-term cost savings and

Unleashing Power: The Novel Racing GEN 3 Exhaust Manifold for Lexus ISF, RCF, GSF, and IS500 | #MIJTech

Lexus enthusiasts looking to unlock the true potential of their performance sedans will want to explore the Novel Racing GEN 3 Exhaust Manifold, designed for the Lexus ISF, RCF, GSF, and IS500. In the latest #MIJTech video, we dive into the technical innovations and power gains provided by this precision-engineered manifold upgrade. Watch the full breakdown here.

Why the GEN 3 Exhaust Manifold?

Novel Racing, known for its expertise in tuning high-performance Lexus vehicles, continues to push boundaries with the GEN 3 Exhaust Manifold. This manifold is built to optimize exhaust flow, reduce backpressure, and unleash more power from your V8 engine. Whether you’re hitting the track or the streets, this upgrade provides noticeable improvements in throttle response, horsepower, and overall driving experience.

The New Vortex Generating Merge Collection – CFD Tested for Superior Flow

One

Embark on an exhilarating journey through the world of motorsports as we shine the spotlight on two remarkable talents: Maaya Orido and Hana Burton. In this MIJ Driver Feature, we take you behind the scenes of their thrilling exploits at the Super Lap Battle Finals by Global Time Attack, held at Buttonwillow Raceway, California. 

Enter Maaya Orido, a rising star hailing from Japan, with three years of racing experience under her belt. Currently competing in the Kyojo Cup, a prestigious female-only driving series, Maaya makes her Buttonwillow debut, eager to leave her mark on the iconic raceway. As she takes the wheel of the APEXi GR86, courtesy of APEXi, Maaya shares her racing journey, from her beginnings to her ambitious foray into the competitive world of motorsport. 

But Maaya's journey is only part of the story. Alongside her is Hana Burton, a California native, whose passion for racing knows no bounds. Having embarked on Track Days just three years ago, Hana quickly transitioned

Step into the heart of high-performance racing as we delve into the exhilarating world of Global Time Attack at Buttonwillow Raceway, California. In this MIJ Driver Feature, we spotlight David Yansens, sponsored by NOVEL Racing, as he unveils his awe-inspiring Lexus RC F. Equipped with a complete NOVEL front-end conversion and carbon fiber aerodynamic components, David's machine stands as a testament to automotive excellence and precision engineering. 

David's journey with his 2015 Lexus RC F began in early 2019, marked by a vision to push the boundaries of performance and innovation. At the Super Lap Battle finals by Global Time Attack, David showcases the pinnacle of his efforts, demonstrating the transformative power of the NOVEL Racing Japan Aero Kit. From the striking front bumper conversion to the sleek carbon fiber rear diffuser, each component is meticulously crafted to enhance cooling, aerodynamics, and overall performance on the track. 

As David navigates the challenges of

Embark on a journey of automotive excellence as we uncover the story behind David Yansens and his awe-inspiring SEMA 2023 Lexus RC F build.

In this exclusive MIJ Driver Feature, we invite you to witness the culmination of passion, skill, and innovation as David, alongside Mod in Japan, NOVEL Racing, and Yokohama Wheels, brings a vision to life on the grand stage of SEMA. 

David's journey with his 2015 Lexus RC F began in its stock form back in January 2019, but it was his relentless pursuit of performance and precision that transformed this machine into a true masterpiece. Picture this: a pristine RC F, untouched and waiting to be transformed. That's where David stepped in, armed with his unwavering dedication and a vision for greatness. As David takes us on a journey through his build, we’re introduced to the groundbreaking NOVEL rear diffuser, the revolutionary front bumper conversion, and the meticulously crafted carbon fiber aerodynamic components. The pioneering NOVEL aero kit represents

Looking to add some pep to your Tacoma's step?

Join us as we dive into the world of the DTE Systems PedalBox, a revolutionary throttle tuning system designed to enhance driving dynamics and responsiveness. 

In our episode of MIJ Tech, we explore the transformative power of the PedalBox, installed on our Mod in Japan 2022 Toyota Tacoma TRD Off-Road, lovingly referred to as the MIJTACO. Before we delve into the details, let's address why the PedalBox might just be the best bang for your buck modification you can make to any vehicle. 

Modern cars, including the third-generation Tacoma, are equipped with drive-by-wire throttles, which introduce a delay in throttle response. DTE Systems recognized this issue and developed the PedalBox to combat it effectively. This electronic throttle controller offers four user-selectable programs with five different driving modes and seven levels of adjustment, allowing you to fine-tune your driving experience to suit your preferences. 

The benefits of

Looking to take your vehicle's performance and style to the next level?

Join us as we dive into the world of Yokohama Wheel Advan Racing RSIII wheels, installed on our 2023 Project MIJ Civic for the 2023 SEMA Show. 

Crafted with precision Japanese engineering, the Yokohama Wheel Advan Racing RSIII wheels are more than just a stylish addition to your vehicle—they're a testament to performance and durability. With a size of 18x8.5 and a +38 offset, these wheels boast forged strength and ultra-lightweight construction, making them ideal for enthusiasts seeking enhanced agility without compromising on strength. 

Featuring a sleek ten-spoke design, the Advan Racing RSIII wheels not only enhance the aesthetic appeal of your vehicle but also optimize aerodynamic efficiency. Whether you're hitting the track or cruising the streets, these wheels are designed to deliver unmatched performance and style. 

But the Advan Racing RSIII wheels offer more than just looks—they're also track-proven and

Looking to illuminate your off-road excursions with superior lighting?

Join us as we delve into the world of Project X Offroad lights, featuring an impressive lighting setup on our 2022 Toyota Tacoma TRD Offroad 4x4, the #MIJTACO. 

Project X Offroad is renowned for its innovative approach to developing high-powered off-road lights, catering specifically to new enthusiasts entering the off-road and overlanding scene. Their lights offer not only robust brightness and durability but also seamless integration into a comprehensive ecosystem of products and smart devices. 

On our Tacoma, we've installed the Series X HP.70 lights and the Series One FF.70 lights, strategically positioned for maximum visibility and aesthetic appeal. The Series X HP.70 lights, boasting a combined output of 45,000 lumens, are mounted on the front bully bar of our Southern Style Offroad bumper. With their powerful illumination and LED Front position light pipe, these lights cut through fog and illuminate wildlife